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Steve_Rivkin

Iet uz wiki rakstu

• Steve Rivkin (January 13, 1947 – November 16, 2016) was an American marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989.[1]
• The son of a pharmacist, Rivkin came from a medical family that included a general practitioner, a thoracic surgeon, an ob-gyn, a radiologist, and an infertility specialist. He consulted with healthcare organizations and more than 100 community hospitals on marketing and public affairs issues,[2] working with a partner Fraser P. Seitel, author of The Practice of Public Relations.
• In 2006, Rivkin was appointed Senior Fellow in Health Communications & Marketing Strategy for the Estes Park Institute,[3] a national healthcare educational organization. He served on the board of directors of the Estes Park Institute and Volunteers in Medicine.[4][5] In 2015 he was named CEO of the Estes Park Institute.
• Another of his specialized practice areas was in naming. His firm created new names for companies and brands.[6] The 2004 book he co-authored, The Making of a Name, was described by Library Journal as "an authoritative and fascinating book on names and naming that will be used by entrepreneurs, students, inventors, marketers, and wordsmiths at all levels."[7]
• Prior to forming his own firm, Rivkin spent 14 years working with Jack Trout and Al Ries at Trout & Ries Inc., a marketing strategy firm known for its work in positioning[8] He left Trout & Ries as executive vice president.
• Rivkin was a frequent speaker on marketing and communications topics, at company seminars, industry conferences, and a contributor to business and trade publications.[9][10][11][12]
• Rivkin is the co-author of six books on business and marketing strategy.